13 May 4 Reasons to Hire a Professional Freelance Writer for Your Business Blog
For any business with an online presence – and in case you were wondering, that’s every business – blogging is a must. It’s one of the best ways to ensure that your site is refreshed regularly and responsive to the ongoing needs of your clients.
Some business owners write their own blogs. It might seem like a way to save money; but even if you have a way with words, you might not be doing yourself any favors by not hiring a professional freelance writer.
Still not convinced? Here are 4 key reasons to hire a pro to write your blog.
#1: A Pro Writer Will Create Content to Improve Your Google Rank
Search engine optimization (SEO) is one topic that could fill a book. In fact, I’ve ghostwritten several on that subject. It might not be the most enthralling topic to you as a business owner, but there’s no denying that knowing about SEO is a big plus if you want people to find and read your blog.
You might know about keywords, but a professional writer can go beyond simple keyword density by adding keyword variations, formatting keyword-rich content to make it more noticeable to search engines and using LSI (that’s latent semantic indexing) to give your most important keywords context. They can also add internal and external links to your posts.
In other words, someone who’s got experience writing business blogs can create content that’s designed to be properly indexed and read by Google, Bing, and other search engines. The result? More organic traffic and higher conversion rates.
#2: Professional Writers Create Content That’s Compelling
Boring blog posts aren’t going to do your business any favors. Let’s face it, there’s a lot of content online and readers can afford to be picky. If your posts are dull, they’ll quit reading and move on to the next site.
When you hire a professional freelancer, you’re hiring someone who knows how to craft the kind of post that keeps people reading. They’ll be able to stay true to your brand’s image, personality, and tone, while keeping your readers informed and entertained.
And, of course, a professional writer won’t deliver a blog post that’s full of spelling errors and clumsy sentences. If you’re writing blog posts and running a business, you might make mistakes simply because you’re pressed for time. Hire a pro and you won’t need to worry about that.
#3: A Pro Can Help You Build Authority
One of the most valuable commodities in online marketing is authority. When your audience views you as an expert, they’ll listen to what you say and buy what you’re selling. Without it, you’ll have a difficult time differentiating yourself from your competitors.
Professional freelancers are ace researchers. They know where to find relevant sources and data online – and the importance of linking back to it to bolster your arguments increase the visibility of your posts.
In fact, a freelance writer can even help you create the kind of content that turns you into a thought leader – the one person potential customers turn to for answers and information. It’s hard to put a price on that kind of authority.
#4: Professionally Written Blog Posts Will Increase Your Profits
When I talk to potential clients, they sometimes express concern about paying me to write blog posts when they can do it “for free.” But is it truly free? Here are a few things you might not be considering when you write your own blog:
- Your time is valuable – if you write blog posts, you’re taking time away from other things you could be doing
- Poorly written posts (or even ones that are good but not great) can be disappointing to people who visit your site and may prevent them from buying or contracting with you
- You might be missing out on organic traffic because your blog isn’t properly optimized
These things can all affect your bottom line. When you write your own blog, you’re using valuable time and – unless you happen to be a terrific writer and an SEO expert – potentially losing clients, as well.
Turn Your Blog into a Lead-Generating Powerhouse…
Hiring a professional freelance writer to manage your blog makes sense financially. It’s the best way to be sure that you’re getting the most from your blog – and that your customers are, too.
I’d love to talk to you about your blogging needs. Click here to fill out my contact form now.